Beauty giant Sephora recently introduced its newest category: Sexual Wellness. Stocking everything from sex toys to personal lubes and libido supplements, as well as menstrual and hormone support, these products will sit next door to Sephora's regular skincare and make-up offering.
Alexandra Fine – co-founder and CEO of sex toy company Dame, one of the brands carried in the extensive section – says it's a powerful step in breaking down stigmas around women's sexuality. “Women deserve sexual pleasure, and there's a huge implicit messaging, simply by being
