Two years after Alexandre Arnault made news securing Beyoncé and Jay-Z for Tiffany & Co.'s ad campaigns, when he first became the executive vice president of product and communications at the American jeweller in 2021, and after procuring numerous collaborations with icons of culture and fashion in the same short period, he is making a surprising admission. “It's hard,” he says.
He's speaking about remaining at the nexus of the zeitgeist and luxury as he guides the house's messaging and new direction – a demanding job that can't leave room for much else. Arnault was appointed after the Louis Vuitton Moët Hennessy conglomerate added the luxury jeweller to its stable of brands, one with an over 150,000-strong workforce globally and that has made his father, LVMH chairman Bernard Arnault, the richest man in the world. On the day of writing, Arnault senior's net worth has exceeded US$200 billion for the first time.
From his New York office, dressed in a light blue button-down and readying himself for the grand unveiling of the flagship in a few weeks –
