Champagneis in flux; it is also booming. This is true across the board. Prestige cuvées sell on allocation, prices of leading high street brands climb steadily, and certain coveted grower Champagnes from the likes of Jérôme Prévost or Guillaume Selosse cannot be had for love nor money – even if you could afford the stratospheric prices that they command. Land prices in Champagne have quintupled over the past 30 years, according to Statista 2023 data. Clearly demand outstrips supply.
A global army of fizz fans willing to shell out for top bottlings of big names and micro-cuvées from cultish growers fires this boom, which enables fascinating start-ups looking to fill the gap – from the Massif de Saint-Thierry just above the city of Reims all the way south to the Côte des Bar. Some of these are the star winemakers of tomorrow.
Refreshingly, the newcomers are a mixed bunch. There are locals and outsiders, old hands and fresh-faced youngsters. Some have only just launched their first wines; others have operated below the radar for a while. Most of them come from families who own vineyards and have previously sold their grapes – giving them the opportunity to start making wine from part of the harvest while selling the rest, thereby financing their own venture.
FAMILY TIES
32, of Oudiette X Filles in Epernay, launched her first Champagne in 2021. It was from the 2017 harvest, made in rented cellar space, and there were just 3,214 bottles of it. Previously a graphic designer, she started a new domaine, named after her grandmother Oudiette, along with her mother Florence and sister Charlotte
