These are the three values — according to Maja Bernvill, creative director at Stockholm design firm Specific Generic — that together formed a sort of “mantra” in creating the headquarters of Swiss company On. From its inception as an athletic apparel start-up in 2010 to its present-day status as a global brand with over 600 employees, On has epitomized healthy lifestyle and movement. So for its HQ and flagship retail space in Zurich, Specific Generic, along with Spillmann Echsle Architects and the athletic brand itself, conceived an environment
FIT FOR DUTY
Apr 27, 2023
3 minutes
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