Welcome to Snailbrook, Texas. Established: 2021. Population: about 12, but with many more to come. In fact, in a decade or two, Snailbrook could be a gleaming, utopian city, shaped by the futuristic vision of the unavoidable tech titan of our day, Elon Musk.
Musk is moving into Texas big time. According to reports, he has bought as many as 2,430 hectares in the Austin area – where his core business, Tesla, has been headquartered since 2021 – upon which factories and facilities are under construction for the rocket company SpaceX and the tunnelling company Boring (whose mascot is a snail, hence the town’s name). Now, Musk is adding housing for workers (which reportedly will be more affordable to rent than homes in Austin) and Boring executives are talking of building an entire city. Should we celebrate or worry?
Corporation-built towns tend to go one of two ways: heavenly or hellish, but usually the second. On one hand, companies want to build a place that attracts
