KHOON HOOI
Since launching his eponymous label in 1999, Khoon Hooi has become synonymous with luxury and red carpet glamour. “I’ve always known that occasion wear is an extremely niche market, especially in Malaysia,” admits the homegrown fashion designer and couturier. “But I see this as a great opportunity to make luxury couture more accessible here while catering to the huge demand abroad.”
In the last decade, he has become a big hit in the Middle East where social calendars are packed with glamorous private parties, each requiring a unique gown with enough flair and drama to match its extravagant locations in Dubai, Doha and more.
His latest frontier is Hollywood. But the road has not been without its challenges.
