UK’s first Destination Porsche opens
The venerable Porsche Centre Reading has been transformed into the country’s first ‘Destination Porsche’ – a retail destination for enthusiasts and customers alike
For 35 years, Porsche Centre Reading, located just off the M4 in Calcot, Berkshire, has proudly stood as Porsche GB’s headquarters, the primary Porsche showroom of the 45 sites in the UK.
Following a lengthy programme of redevelopment work, the site has been transformed into the UK’s first Destination Porsche – a location offering not just a sales venue but what Porsche calls a “brand experience”. Porsche can trace its history with the Calcot facility back to 1985, but its history with the area began in 1977, while the ribbon on its latest incarnation was cut in mid-October.
The Destination
