behind the design
Famed for its cult basics, Joseph has undergone a quiet fashion revolution. Here, husband and wife co-creative directors Anna Lundbäck Dyhr and Frederik Dyhr share the secret to their success (spoiler: a job that doesn’t feel like work) and the style staples they swear by
words: naomi may
When it comes to curating the ultimate wardrobe foundations, Joseph is the go-to brand for fashion insiders. The label so good, we (sort of) want to keep it to ourselves. Every
