For any company to survive it needs to continually explore new markets and exporting to other countries is one of the most obvious ways to do that. Even by 1949 it was clear that both the Lambretta and Vespa would be a massive success and both companies ramped up production at their factories in Italy. Europe was the main target for Innocenti, and history has proven that the UK would become the most significant market outside of Italy for the Lambretta.
By boat
However, some entrepreneurs were prepared to gamble on the Lambretta’s success much further afield, and one of those places was Australia. This would be a bold gamble; not only because of the distance from the factory but at the time Australia had a population of just eight million, a number that was smaller than many European nations. The initial idea of importing the Lambretta to Australia seems to
