A Chinese budget shopping app aired its first ever U.S. ad on February 12 during the Super Bowl, the U.S. National Football League’s annual championship game. Its name is Temu, which is owned by Pinduoduo, an app targeting lower-income consumers by offering heavily discounted products. Just under six months old at that point, Temu was already one of the most downloaded free apps in the U.S. on Apple’s App Store and Google Play.
The 30-second commercial, which ran twice, featured a curly-haired woman trying on a stream of outfits, all available at killer discounts, with the simple touch of her smartphone. Its final message asked 100
