Cowboys & Indians

STEVE WRUBEL

ust 18 months after Berkeley, California native Steve Wrubel began taking rodeo photos, there he was shooting the best of the best at the National Finals Rodeo. “You’re not supposed to be able to do that. You’ve got to work on your career and your brand as a rodeo photographer for 20 years to be in that arena,” Wrubel says. But he came at rodeo like a magnet to iron. One Thursday in 2019, the photographer watched a rodeo documentary. On Friday, he traded in his SUV for a Ford pickup. On

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