Business Today

A symbol of love or a revolutionary game changer? – A Divine story

There is no argument that diamonds are the ultimate symbol of love, commitment and trust. Natural diamonds are a miracle of nature, a treasure and a legacy, unmatched and unsurpassed. But buying solitaire diamonds is no easy task. The value and beauty of diamonds are determined by many factors and it is impossible for any consumer to fully understand. Further, there is an inherent lack of transparency in the market that discourages asset value creation and confidence in buyers.

Divine Solitaires comes to save the day. Founders Jignesh Mehta and Shailen Mehta had a dream and a vision to offer the best, make it easy to buy and build value for consumers in their asset. Specially curated diamonds standardised and guaranteed to be the best with Hearts and Arrows cut, ensure your solitaire jewellery is adorned with the most beautiful diamond and holds its value for generations to come. This idea is simple and straight forward but it required immense amount of efforts and a number of innovations in standardisation, pricing, manufacturing and supply chain, quality control, design and product development and marketing to deliver on the promise and

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today2 min read
All That Glitters
THE YEAR 2024 has so far, been a dazzling one for gold, which has recorded a new high of more than ₹73,000 per 10 gm on the MCX in 2024. The prices are up by more than 10% this year, outperforming the Nifty. The current bullish trend in gold prices i
Business Today1 min read
Subscribe And Get Upto 81% Discount*
READ CREDIBLE, EXCLUSIVE, AND INSIGHTFUL BUSINESS STORIES
Business Today5 min read
Bespoke Benefits
DID YOU KNOW that the billionaire capital of Asia also minted the highest number of new billionaires last year? And, according to the 2024 Hurun Global Rich List, it’s not Beijing, Shanghai, Dubai, or Hong Kong. It is, in fact, Mumbai. For the first

Related Books & Audiobooks