Dirk De Wolf and Tom Boonen’s Colnago-bashing Wielerclub Wattage podcast, in which De Wolf claimed there was a 2kph difference between the Italian brand’s new V4Rs bike and the best competitor WorldTour bikes, made the biggest headlines when Colnago struck back. Rather than waving a white flag, Colnago instead waved its white paper: “Here is our data. Where is yours?”
The exchange served to reinforce the position of the white paper in today’s bike industry. Namely, if you are going to make particular claims you’d better be able to back them up with data.
