Bretman Rock is a proud multihyphenate.
So much so, he can barely keep track. Author is the latest addition to his ever-growing list of titles that includes influencer, entrepreneur, model, beauty guru, Gen-Z trailblazer, gamer, actor, activist, YouTuber and, most importantly, that bitch.
If you have been on the internet at all in the past decade, I can almost guarantee you will recognise Bretman ‘Da Baddest’ Rock. If not the name, you will know the face. Rock shot into the halls of internet fame in 2016 when a video of him swatting his sister for interrupting his choreography to Beyoncé’s ‘7/11’ (“Are you fucking serious?”) proved prime meme material. Rock saw the opportunity and glided into the social media space like a duck to water. His golden essence of comedic timing, loud personality and untouchable spirit has sustained a steadily growing audience ever since.
With 18.5 million followers on Instagram, 14.9 million on TikTok, and 8.8 million on YouTube, Rock is a natural-born entertainer with a penchant for melodrama. His larger-than-life persona is not just limited to the screen: Rock made history in 2019 as ’s first gay male cover star, he’s been the face of global collaborations with Calvin Klein, Stella McCartney and Nike, and even has a makeup line with Morphe. This, he declares, is because the universe has been listening “too fucking much” to his affirmations. Although he is quick to attribute his achievements to manifestation, Rock’s talents shouldn’t be brushed over. A child of the internet, he’s managed to traverse
