Archery clubs, like any club, need one thing more than anything else, and that’s members. A club doesn’t work without them. We know new members are out there and we know archery is compelling – addictive, even. But we can struggle to get those future archers through the front door of our club.
What can we do? We could knock on doors, drop leaflets in our neighbourhoods, or tap up a friend at a local newspaper, but do we have time for that? Unfortunately, all the above only offer limited access to a small cohort of society, and it can be difficult to truly ascertain how effective these approaches are.
Getting your new members to contact you might be simpler than you think. Many of today’s future archers, like most people, are extremely well-connected electronically.
They are also hugely influenced by what they see, in film, online, in literature or on television. They can instantly search for the thing they see from right there, in front of them. Why not make it your archery club they search for and sign up to? It’s an easy step from watching something like or where your new archery club member gets that spike of interest, to where they search for ‘clubs near me’. Hopefully, they’ll click on a button and find your website.
