INEOS GRENADIER
CHEMICALS GIANT INEOS BECOMES DEFENDER OF THE FAITH
THERE’S NO START button to coax the new Ineos Grenadier into life, just a traditional ignition key. Give it a turn and the 12.3-inch central touchscreen welcomes occupants with a message: ‘Keep your eyes on the road, your hand upon the wheel.’
Sage advice given we’re about to tackle two days of hardcore off-road action through Scotland’s central Highlands in the depths of winter. But in this simple handshake act with an intriguing new all-terrain vehicle, the Grenadier beautifully summarises its unique position in the automotive landscape. The key represents traditional simplicity, the large digital display and proprietary operating system highlights a paradoxically modern side, while the opening lyrics to The Doors’ ‘Roadhouse Blues’ is the first of many delightful features that wait to be discovered, and a hint to how consistently well thought-out this challenger vehicle really is.
There’s more than just a hint of Land Rover Defender about the Grenadier’s styling and it’s definitely no coincidence. In fact, after chemical giant
