To celebrate Dom Pérignon unveiling its 2013 vintage, Lady Gaga is starring in a new campaign that portrays the synergies between a champagne vintage’s maturation and an artist moving through the creative process. Directed and scored by Woodkid (Sidi Larbi Cherkaoui oversaw choreography and Nicola Formichetti styled the costumes, including a bodice made by Gaga’s sister, Natali Germanotta), the film was shot partly in Hautvillers Abbey, once home to innovative winemaking Benedictine monk Dom Pierre Pérignon.
Vincent Chaperon, the champagne house’s chef de cave (cellar master), sees champagne as a