Rural tourism is tourism that takes place in non-urbanized areas which typically include (but are not limited to) forests, countryside areas and mountain areas. In China, this tourism sector is becoming a hotspot for consumption and a popular travel choice for many city dwellers.
Hosted by the Ministry of Agriculture and Rural Affairs in Longyan, a city in Fujian Province, on March 23, a promotional event recommended 56 tourist routes for the spring season. Local governments across China, considering this a new opportunity for development, are eager to step up support and lift rural tourism
