It started as a couple’s passion project—Karen Chiam and Kiat Ng wanted a challenge outside of their full-time jobs, so they founded their product design firm Dazingfeelsgood in 2015 to make time for such creative pursuits.
The studio’s whimsical moniker came about from this desire to daydream. “It was a fun name that came to our minds, as we like dazing at the beach,