ixteen years ago, Tay Liam Wee sold his family-owned, multi-brand luxury watch retail chain Sincere Watch, which was originally founded by Tay Boo Jiang in 1954, to Hong Kong-based watchmaker and retailer Peace Mark. With haute horlogerie in his veins, Wee went on to co-found another platform in the luxury watch landscape: enter WatchBox. “Danny Govberg, Justin Reis—who is now our CEO—and I started out as co-founders of WatchBox,” says Wee. While Reis came from a private equity background, Govberg and Wee had over three decades of luxury watch experience each, and had earned the title of industry veterans. The new platform aimed at digitising the watch collecting experience. However, the curation of collectible
