Today, whether in dive bars or private members’ clubs, I’m used to seeing whisky on the lips of patrons from all walks of life, nearly everywhere I go. And yet, a recent trip to the 23rd Festival Del Habano brought home quite how niche whisky, especially single malt, remains today. In Cuba I met trade, press, aficionados and collectors from across the globe, all united by subscriber on the flight to the Caribbean and a few more throughout the week, I was surprised by how few whisky drinkers were to be found among the collected connoisseurs.
