Have you ever heard of the Gnasher Club? Me neither. But illustrator Emily Chappell was a member when she was a child. Her love of comic books (such as The Beano and Dennis the Menace) is something she only recently remembered, she tells me: “We got a furry little badge which obviously stuck to everything at school.”
In isolation, it’s a charming recollection; in the context of whisky, specifically that of That Boutique-y Whisky Company, it brings the world that Chappell, Ben Ellefson, and the team at parent company Atom Brands have created into even sharper focus.
Chappell has been hand-designing That Boutique-y Whisky Company labels since it began, estimating more than 200 individual designs in total. The whisky bottler, which celebrated its 10th anniversary on 12 September 2022, bottles a vast array of limited-edition whiskies from renowned distilleries across Scotland, Japan, the USA, Sweden and beyond, alongside blending its own bottlings of grain and malt whiskies. And while
