Alex Strohl’s photography is as much about the journey as it is the destination. It’s evident throughout his portfolio, in pictures of humans experiencing wild places, skiing and hiking, paddling kayaks and swimming in the sea.
Unlike typical landscape photography, Strohl’s grand vistas include people for reasons far beyond scale. He isn’t content to simply show a beautiful place; he aims to put that place in context, to reveal how it’s experienced. Each photo tells a piece of the story of how he came to be there. In so doing, the photographer is better able to transport the viewer too.
“I remember reading an interview years ago with Jony Ive, the Apple industrial designer,” Strohl says. “He said something along the lines that their goal in advertising and marketing was to empower the individual. With all the ads they do, it is one person in them most of the time, at least historically. So, I was like, there’s something there I can
