Not so long ago, anti-ageing was very much part of the vernacular. Ageing was feared and youth was the goal. We chased a younger version of ourselves with major facelifts and arguably far too much botulinum toxin and filler. But instead of getting our fresh, 20-year-old face back, what stared back in the mirror was an overtightened, over-filled face that only barely resembled its owner.
Lately, though, there has been a shift. Women are still seeking out surgeons and cosmetic physicians, but rather than major facelifts often they are opting for non-or minimally invasive treatments to refresh rather than alter how they look.
Why the paradigm change? Experts theorise that some women could be looking to their mothers or grandmothers, whose quest for youth has resulted in less-thannatural results. Or it could be the pictures on our social feeds showing certain celebrities, once the epitome of beauty, now looking tight and painfully over-filled.
This aesthetic backflip where women’s primary goal is not youth at all costs but a better version of themselves also comes from an increased supply of options. A new wave of technology – including buzztreatments such as Morpheus8, IPL, Matrix PDO and HIFU – promises real results without surgery. And we’re booking in droves.
Dr Joseph Hkeik, a high-profile cosmetic doctor in Sydney, says that women are keen for a more natural result and
