YOUR ARTICLE about the Ascari Ecosse in Octane 236 brought back mainly happy memories of my time at Ascari Cars’ base in Banbury. I joined to take responsibility for sales and marketing activity for the yet-to-be-launched KZ1.
The team in the factory had been pulled from all parts of the automotive and motorsport sectors, and I personally had spent a number of years within the retail motor industry, latterly running MG Rover’s site on Park Lane (we were selling the SV and SV-R) as the flagship dealer.
Klaas Zwart was very focused on motorsport and as part of my interview process I flew to Spain, where Klaas took me at speed around the Race Resort Ascari track. I think collectively we did very well with what little we had and the KZ1 was a world-class product. However, when I joined the company it soon became clear that the KZ1 wasn’t going to be customer-ready for quite a while.
I concentrated on promoting
