Espresso Martini. Dirty Shirley. Cosmopolitan. Dirty Martini. Lemon Drop.
What do these five drinks have in common? Each ranked within the 10 top-trending drinks-related searches on Google in 2022—and all are made with vodka. Yes: Fully half of the top 10 are vodka cocktails, handily outpacing drinks made with any other spirit (two rum drinks, one whiskey, one gin and the Aperol Spritz comprise the rest of the top 10).
“Vodka’s versatility and mixability explain why the spirit remains the top seller, year after year.”
Vodka’s versatility and mixability explain why the spirit remains the top seller, year after year. Several studies show that in 2021 and 2022, vodka sales grew more slowly than in previous years, while sales of tequila accelerated rapidly.
While vodka provides a blank-canvas backbone to build drinks around, it’s worth noting that it’s also seen as a blank canvas from a marketing standpoint. There’s a vodka for every customer and occasion, whether you’re seeking a bottle that prioritizes luxury ingredients (hello, gold flakes) or a sustainable POV. That can mean shining a spotlight on local ingredients, or running the same ingredients through
