MotorTrend

Feature Drive: 2024 Ferrari Purosangue

On a twisting Italian alpine road seemingly no wider than your finger, I had just executed a U-turn in the new Ferrari Purosangue SUV, pulling onto the shoulder to grab my camera, when a police officer parked on the same shoulder exited his car and held up a stern hand. My heart sank despite having just watched him perform the exact same maneuver. I assumed doing so was fine. But we know what happens when you assume.

He approached, and I rolled down the window, ready to show him my passport and whip out the only Italian sentence I’d bothered to teach myself ahead of this trip. (“Il vino rosso, per favore.”)

Posso fare una foto?” he asked, holding up his phone.

“Oh!” I said. “Uh, yeah, of course.”

He snapped a picture, flashed a giant smile, gave two thumbs up, and waved me on my way.

If that isn’t the most driving-a-Ferrari-in-Italy experience ever, then nothing is.

Before arriving in the Dolomites for the Purosangue’s media launch, I was curious if people would recognize it as

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