Firms that go woke go broke
Mike Edleson and Andy Puzder
The Wall Street Journal
Proponents of “woke capitalism” claim that firms can do well financially by doing “good” politically, say Mike Edleson and Andy Puzder. Our analysis, based on data from 2ndVote Analytics, which scores US large- and mid-cap companies on their social and political engagement, suggests they don’t. Over the period for which scores were available (the last half of 2021 to early 2023) the market was down overall by