The PC Pro reviews are worth twice the cover price. Insightful and genuine opinions written by real people who’ve had their mitts on actual products. PC Pro puts this info in your hands and it’s invaluable when dodging the marketing waffle of tech manufacturers. That’s great for readers of this fine magazine, but a large swathe of the computer-buying public foolishly don’t fall into this category.
How fortunate, then, that most laptops we sell in our shop have a sticker affixed to the chassis listing headline features that are so useful for the crucial retailer-customer interaction. This is where I meet expectations and close the deal, as in: “This one says the battery lasts all day,” before I respond instinctively with “Ha! Only if you don’t switch it on.”
Perhaps I’m not the dictionary definition of a professional sales executive, but I’m terribly enthusiastic. My blasé attitude to regurgitating marketing hyperbole is purely based on the thousands of used laptops I’ve seen where the batteries are dying or dead, like Sam’s. Her Asus E410 laptop was only around 18 months old and already the battery was refusing to charge. Although the machine still functioned when plugged in, dragging a 6ft cable around somewhat negated the “Move with style” strapline with which Asus’ marketeers had won Sam’s sale.
@userfriendlypc
“Gluing something random into the chassis doesn’t sit
