The Porsche name was featured on the first of the brand's vehicles in 1948, but it wasn't represented by the crest we know and love today — in March 1951, Porsche held a logo design competition in Germany, offering a cash prize to the winner. The hope was to use the winning entry as Porsche's corporate identity. Unfortunately, none of the designs were selected by the company's management team. Consequently, toward the end of the year, the firm's in-house designers began working internally on an official logo.
In 1952, Austrian engineer, Franz Xaver Reimspieß, designed a new fantasy crest for Porsche. Reimspieß was the designer who created the Volkswagen logo in 1936. His design for Porsche featured a prancing horse, which was taken from the seal of Stuttgart, home ofas the depiction of antlers, were directly lifted from the standard of WürttembergHohenzollern (a state in the French sector of occupied Germany until 1949, and then of West Germany, before being merged with Wurttemberg-Baden and Baden to form the state of Baden-Württemberg in 1952). The Porsche brand name was added atop the crest, arching over the entire assembly, which also included the Stuttgart name.
