Hemmings Classic Car

What Excite Meant

Then and now, Pontiac’s second-generation Firebird occupied a strange spot in the car world. Mind you, we’re not talking about the spatted, stickered, and spoilered Trans Am; its place is known and secure. After the summer of 1977 and Hal Needham’s good-ol’-boy Smokey and the Bandit saga, America suddenly remembered that the Trans Am was the closest thing this country still had to a muscle car—and in between the fuel crises, that shot T/A sales up 35 percent year-to-year.

No, we mean the non-T/A chunk of Pontiac’s F-body lineup, consisting of Firebird, Esprit, and Formula. An Esprit (pronounced uh-SPREE, not EE-sprit—French for “spirit”) may have been pretty, and may have shared DNA with the beefier Trans Am, but it wasn’t a showy peacock of a car, a corner-carving terror, or tire-smoking recalcitrant. There was no secret life beneath that

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