trolling consumerism while stoking it with its own hypebeast-worthy product drops. The New York–based group was responsible for Lil Nas X's notorious 2021 Satan Shoes, a limited run of 666 pairs of modified Nike Air Max 97s, complete with human blood, that earned it a lawsuit from the sneaker giant. (The companies agreed to a settlement a month later.) In 2022, Mschf grabbed the
50 MSCHF
Mar 07, 2023
2 minutes
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