Brunswick Corporation raised a lot of eyebrows in the US when the company officially launched its all-new Mercury Avator electric motor line and its all-new Veer brand of boats designed expressly for electric propulsion at the 2023 Consumer Electronics Show (CES).
The fact Brunswick chose a technology event rather than a boat show to unveil its latest new models speaks volumes about exactly how it sees its future, and the extent to which technology will drive future product development.
The highlight of the company’s CES display – and the press conference it hosted for a large contingent of international media the day before the show opened – was the much anticipated Avator 7.5e electric outboard, the full production version of a concept mockup which was previewed at the 2022 Miami International Boat Show.
Mercury Marine president Chris Drees says that the Avator 7.5e is just the first model in the company’s new electric outboard line, with additional motors scheduled for global release this year. “We’re officially introducing the Avator 7.5e today,” said Drees, speaking at CES. “We also have the Avator 20e
