After resisting demands to add an SUV to their model range for a long time, many premium sportscar and luxury brands have gone all-in on SUVs in the past five years, including Lamborghini, Bentley, Maserati, Aston Martin and even Rolls-Royce. Lotus is one of the newest members of the premium SUV club and their debut model breaks new ground in several areas.
The only traditional thing about Lotus’s debut SUV is its name. Continuing a trend of model names starting with an ‘E’ that can be traced back to the 1960s with sportscar icons like the Elan, Europa, Esprit, Elise and Exige, the SUV is named ‘Eletre’.
Pronounced ‘El – Etra’, the name has an obvious “electric” sound that’s fitting for an EV. According to Lotus, Eletre
