There’sno denying it. Tequila is absolutely on fire right now. In fact, the spirit, which probably gave a great deal of us all our first proper hangover (it certainly caused mine), has well and truly become the super-premium drink of choice. That’s if the numbers coming out of the US – where at least 75% of all tequila sales occur – are to be believed.
The NABCA (National Alcohol Beverage Control Association) provides a detailed analysis of the spirits market in the US – and is seen as the bellwether for the rest of the global industry.
