Sinceits first vintage release in 1999, Orin Swift Cellars has left an indelible mark on the US wine industry. Founder Dave Swift Phinney made headlines in 2010 for selling (see below) his most famous creation The Prisoner, which has inspired a host of imitators.
Time has proven Phinney’s versatility. In 2016, E&J Gallo bought Orin Swift Cellars’ domestic brands and retained Phinney, who continues to turn out hypnotic labels and modern, stylish wines that consumers can’t seem to get enough of.
Simply put, Dave Phinney has drawn wine drinkers in with his artistically avant-garde labels. His most famous creation is The Prisoner red blend, which bears a phantasmagoric label of a shackled prisoner. There are other bewildering facings, such as the formidable female protagonist on Machete, who is wielding, what else but a machete; and his L’usine labels showing female faces, caked in makeup – ahomage to Andy Warhol’s silkscreen portraits of famous women.
Phinney has said that half of the people who buy wine buy it for the label. His labels instil grand
