1 DÜSSELDORF REBOOTED
Boot Düsseldorf reclaimed its title as Europe’s biggest boat show with an impressive return to form after a two-year absence due to Covid restrictions. Over 236,000 visitors flocked to the immense 17-hall showground over nine days from 21-29 January, dwarfing numbers at other big European shows such as Cannes, Genoa and Southampton.
While one or two big-name brands were missing, including the German-owned Hanse Group, most of the major motor boat manufacturers were present including a strong showing from the British contingent.
Sunseeker used the event to unveil the allnew and eagerly awaited Superhawk 55, which emerged from beneath a massive Union Jack on the afternoon of the first day, as well as the heavily refreshed Sportyacht 75.
“Boot Düsseldorf was a fantastic show for us,” says Sunseeker’s sales and marketing director Sean Robertson. “The Superhawk 55 launch event attracted a record crowd, a constant flow of viewers throughout all nine days, and over one million impressions online.”
Other significant show debuts included the Princess S72 and Azimut S7, making it a hat-trick of new 70ft sportflys being premiered at the show. Flybridge boats were also well represented with Ferretti launching a brand new 580 and Galeon showing its first 440 Fly (the new 560 Fly, which had also been expected, was shipped to Miami instead).
As usual the Scandinavian brands were present in force with several new models being shown in Europe for the first time including the Sargo 45, Grandezza 30, Aquador 250 HT and a number of new model variants from
