Beware of Book Blurbs

Blurb is a funny sounding word. It’s phonetically unappealing, beginning and ending with unattractive voiced bilabial stops, and its definition—an advertisement or announcement, especially a laudatory one—carries some of the same meaning as another unattractive word, blubber, which evokes excess in its dual definition as both an expostulation of unrestrained emotion as well as excess fat. For these reasons alone, any sensible person should beware of blurbs.

First, an origin story. The year is 1907, and author and humorist Gelett Burgess has been invited to the annual American Booksellers Association dinner to present copies of his new book, Are You a Bromide? Burgess presented a mock cover for the book, featuring a made-up “spokesperson” named Miss Belinda Blurb, whose image was purportedly lifted from a dental advertisement “in the act of blurbing.” She shouts, hand cupped around her mouth, that the book has “gush and go to it,” and a “certain something which makes you want to crawl through thirty miles of dense tropical jungle and bite somebody in the neck.” This was the first use of the word blurb as we know it today. As a noun, Burgess himself defined a blurb as “a flamboyant advertisement; an inspired testimonial”; as a verb, “to flatter from interested motives; to compliment oneself.”

Blurbs had. It appeared on the jacket of ’s in 1855. The blurb was taken from a letter that Emerson had sent to Whitman, and which Whitman included on the spine of his book; it salutes his promise as a poet, and reads: “I greet you at the beginning of a great career, RW Emerson.”