Antique Trader

Something to Chew On

Mexican Generalissimo Antonio Lopez de Santa Anna, of The Alamo fame, although never a baseball player, swung a big bat. In a round-aboutway, he is responsible for the building of the Chicago Cubs franchise—the National League baseball team that Chicagoans cheer for today.

Wrigley Field, so named in 1926 for William Wrigley Jr., the head of the chewing gum empire. In 1893, Wrigley introduced Juicy Fruit Gum, which was followed by Spearmint Gum. Behind aggressive direct marketing and large-scale advertising campaigns, Wrigley Gum was soon recognized the world over.

All this success, not to mention baseball, might never have been if not for Santa Anna.

The story of chewing gum has a colorful history. It is full of intrigue and reads like an

You’re reading a preview, subscribe to read more.

More from Antique Trader

Antique Trader7 min read
Events
Every first Sunday of the month, Alameda. Alameda Point Antiques Faire, 3900 Maine St., Alameda, CA. The Alameda Point Antiques Faire is the largest antiques show in Northern California, boasting 800 dealer booths. All items 20 years old or older. Fo
Antique Trader1 min read
Lost & Found
Filmmaker and film collector Gary Huggins traveled to Omaha, Neb., last year for an auction that included films. Huggins was drawn to an old cartoon that was part of a stack of film reels, but to buy it he had to buy the entire stack, which cost $20.
Antique Trader1 min read
East Meets West
A collecting mania swept over America in the late 19th and early 20th centuries. Asian art played a significant part in it. Western interest in the Far East was spurred not only by the unfettered opening of China and then Japan to international trade

Related Books & Audiobooks