All bikes have a definite life cycle, but once the latest model is released, its engineers don’t ever just sit back and relax. ‘When you’re developing big new ideas, you have to pick an endpoint and launch a product,’ says Maria Benson, Cervélo’s director of product management. ‘But in reality we don’t stop looking at how it can be improved after the bike is launched.’
Immediately after the last S5 was released in
