types of people: those who consumed cannabis and those who did not. And while there were variations in consumption habits, the legal status of cannabis meant that every consumer was lumped into the “breaking the law” category. In this environment, disclosing use was risky, so code words like “420” were deployed to find fellow consumers without incrimination. Ads for roommates, romantic partners, and employment adopted the term “420-friendly” as code for “weed is OK.” And thus, there were two types of people: those who were 420-friendly and those who were not. The introduction of medical cannabis programs added a third category, medical patients. These three types of people (non-consumers, recreational consumers,
