IT IS so very easy today for an aspiring professional boxer to self-publicise.
Not only can they attract legions of fans via the various social media channels at their fingertips, for many of them, their fights are filmed and then made available via YouTube or a host of equivalents. This obviously helps with ticket-selling, still sadly so much of a responsibility these days for boys on each week to find the results of the smaller shows and in order to contact a boxer it was necessary to find out his address and then write for an autographed photo.