American Whiskey Magazine

BLAZING A TRAIL

Sometimes in life we come across a piece of information that is far too intriguing to simply digest and move on from; towards the end of last year, Never Say Die Bourbon had that very effect on me. A Kentucky straight bourbon that was matured in the UK? One moment, can you explain that to me again?

The question to ask in this scenario is, “Well, why not?” There is a good argument to say that I feel an affinity to this brand, as a UK resident that edits an American publication, but either way the question posed is still valid and something to consider when your future self is selecting which whiskey to try next.

Firstly, it is worth noting that this bourbon is a love letter to

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