New Internationalist

SOCIAL MEDIA WERE NOT FOR PROFIT?

My first interaction with online social platforms – other than email – was on MSN Messenger. My memories of it sit alongside the unforgettable tones of dial-up internet and the bonsai kittens hoax.

The program had an unadorned interface and text-based, mostly one-on-one, chats. There was no public posting, or algorithms (mathematical rulesets) determining who read what.

When MySpace, and later Facebook, came along we mistook their novelty for fun. But, fast forward not so

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