iPad & iPhone User

Apple’s next battle in its ‘silent war’ against Google: Search and ads

hile we’re all waiting for Apple to unveil its long-rumoured AR/VR headset (see page 12) to take on Meta and Sony, a new report claims Apple is silently targeting another competitor with a less-obvious effort. According to the (), Apple is making a considerable effort sources two former Apple engineers who have knowledge of Apple’s “grudge” against Google. Apparently, Apple has never forgiven Google for its iPhone-inspired Android operating system, and executives have taken up Steve Jobs’ ‘thermonuclear war’ against the company. Apple is reportedly concentrating on three areas that are dominated by Google:

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