The Rake

THE FAMILY WAY

Let us view this sodden tale through a lens in which alcohol plays a crucial part. We’re talking commercial scent. In 1977, the perfume behemoth Fabergé decided to launch a female-skewed counterpart to its men’s juggernaut Brut 33. It was imaginatively called Babe.

A face and indeed a profile were required to match that of the alpha-male types promoting the famous green bottle: Joe Namath splashed for cash in America, Kevin Keegan did it in the U.K., and Franz Beckenbauer was the German campaign star. It was also Elvis’s noted choice of scent.

Margaux Hemingway got

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