Touring DMF’s headquarters building in Carson, CA, in mid-August, provided an impressive glimpse into just how much the lighting fixture category has grown in significance for the custom integration channel. The tour aslo offered a closer look at the company’s CEDIA Expo 2022 product introductions: the iX Series Small Aperture fixtures, DID M Series Square Housings, and Tunable White Light Modules.
Lighting fixtures are still a relatively young product category for professional integrators. Although more and more members of the channel are designing lighting layouts and specifying and selling fixtures, many more are still not yet comfortable with a category that was once the exclusive domain of certified lighting designers, electricians, and builders.
That’s why my in-person facility tour of one of the more well-established lighting fixture brands in the channel was particularly effective in showing just how committed these
