HELLO! Fashion Monthly

Mix and Match

For Federica Viero, her love of design began at the tender age of six. Growing up in Veneto, north-western Italy, she lived in an 80s villa, which, as her family were not interested in decorating, she describes as “nothing special”. A turning point was being invited to a friend’s house for lunch as a child. “It was one of those amazing old country Veneto villas, with huge rooms and amazing fixtures, so I guess I started from there.”

After graduating from Marangoni Fashion Institute in Milan and working for “a couple of fashion brands”, Federica joined DSquared2 in 1997, she is now group head of design. “Let’s just say I grew up there,” she says, of the fashion house owned by Canadian twin brothers Dean and Dan Caten, whom she regards as her brothers.

Whilst DSquared2 is known for its cool, young and casual ‘born in Canada, made in Italy’ clothing and accessories, something she describes as her “work aesthetic’’, she

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