Interest in serviced apartments increased during the pandemic, as travellers wanted additional space, flexibility and places for remote working. While we are leaving those Covid years behind, such requirements remain significant to travellers. In addition, the sector is seeing the introduction of new brands, as well as a larger focus on eco-friendly operations and multipurpose accommodation that appeals to both business and leisure travellers. Finally, operators are also gearing up for a younger cohort of travellers - Generation Z - who are looking for experiences which draw on local surroundings.
Here we look at five trends within the industry, and what to expect in the coming years. For further information on the sector, see our feature ‘Serviced apartments: Community spirit’ (June 2022).
HOTEL CHAINS INVEST IN EXTENDED STAYS
Large hotel groups are betting on the long-term success of the serviced apartment sector, introducing new brands while also expanding the
