The world of rum is an exciting place to be at the moment, particularly when it comes to dark and spiced rums. A host of innovative players are developing new products, and there are a number of brand-new, craft producers opening up in unlikely, distinctly ‘un-rummy’ locations.
It’s easy to see why. According to data from market analyst NielsenIQ, the rum category surpassed £1 billion in sales in the UK in the 12 months to July 2022, actually putting it ahead of whisky for the first time. This achievement is said to be driven by increased interest from younger drinkers (aged 18-34) and also by the perception of freedom that comes with rum for both producers and consumers: a spirit with limitless serves and flavour potential.
A COLOURFUL CONUNDRUM
‘Dark rum’ is a fascinating descriptor in itself, as the colour of the spirit really is in the eye of the beholder – and often
